According to reports 70% of Agile transformations fail and still every company wants to jump in the “Agile transformation train”. Why? I never liked the word “transformation” because to me it shows that we are transforming our company, and more importantly our people, from A to B, and that in reality does not happen. People need to believe in a journey that they would take and shift their mind and behaviors on how to work differently with an agile mindset, a mindset that always wants to improve how things are done. In this talk I want to share some of the pitfalls of Agile transformations, how the world of Agile and Agile Coaching is currently talking about these transformations and of course, I will share what I have been doing at Red Hat related to the Agile journey that we started to take. By the end of this talk, I hope you will be able to see why many transformations fail, how we can start the journey in a more successful way and get some ideas on how to approach it.